Gen Z is rewriting the rules of engagement – and if your brand isn't keeping up, you're missing out.
Join us for a Future of Marketing Solutions webinar from MMA Global, in partnership with Meta and BAMM Global, to uncover groundbreaking research on how this influential generation connects, consumes, and converts.
📅 Tuesday, July 15, 2025
🕒 Choose your LIVE session:
→ 12:30 – 1:00 PM BST (7:30 AM – 8:00 AM EDT)
→ 12:30 – 1:00 PM EDT
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What You'll Learn:
- Gen Z increasingly connects through content.
67% have shared videos from Meta's platforms with family and friends. When posting personal opinions can feel risky, content that helps convey their feelings shines through. Brands should embrace eye contact and human presence in their creative to deliver the intimacy this generation expects in content.
- Culture is curated, and short-form video is the content of choice.
63% of Meta Gen Z users actively curate their feeds to focus on individual passions rather than mass interests. Short-form video (SFV) is where they dive into these niches. Brands should leverage creative diversity to reflect each user's individual tastes.
- Gen Z doesn't click to discover more.
78% say they're likely to discover products or brands within SFV, and 76% are receptive to recommendations from creators and influencers. Brands need to make their presence felt within the content itself rather than relying on external clicks.
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This 30-minute session is packed with actionable insights drawn from research across five countries (the US, the UK, Brazil, Japan, and Germany) that redefine how you should approach Gen Z marketing.
✅ Bonus: All registrants get early access to the on-demand replay – and can submit questions directly to the experts during the live event.
👉 Register now to reserve your spot and choose the time
that works best for you.
