The way people discover (and rediscover) brands is evolving. They're increasingly seeking content that is native and inspiring, not just information.
Crowdsourcing information (fka – “searching”) for recommendations from short-form videos is becoming the new normal, and TikTok is leading this global change – no matter the demo (yes, even 30+) or interest groups like #worktok or #DIYtok.
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In this webinar, you'll learn:
- How brands can leverage TikTok's measurement solutions to navigate industry-wide challenges
- Ways to capitalize on the power of discovery
- Strategies to make marketing decisions that achieve meaningful business outcomes
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Don't miss this opportunity to reimagine your customer discovery strategy!
“Reimagine Customer Discovery Fueled by Short-Form Video”
Date: Tuesday, September 10, 2024
Time: 12:30 PM to 1:00 PM EDT
Speaker: Ann Nguyen, Head of Product Marketing, Measurement, Identity & Privacy at TikTok
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Plus More Upcoming Webinars —
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• LIVE WEBINAR
Wednesday, September 25, 2024 - 12:00pm to 1:00pm EDT
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if "going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we're challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can drive repeatable success. ...read more
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About MMA:
MMA Global is a non-profit industry association dedicated to dramatically improving marketing’s ability to deliver on a company’s growth agenda. With 800+ member companies and offices in 15 countries around the world, the MMA is organized and run by Marketers and the only trade body to include all aspects of the marketing ecosystem (adtech/martech, platforms, media, agencies), which is crucial in addressing the industry’s most pressing challenges.
MMA Member Organizations Include:
Contact the MMA | About the MMA | Join the MMA | Events
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